The Leadership Team

We are dedicated to providing the highest standard of excellence to our clients. 

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Edward Schwartz - Co-Founder

Edward Schwartz is an avid art collector and is very active in the Canadian art community. His past businesses included S&P Data and Sitel.  He is also a licensed financial and insurance advisor, and sits on the Boards of Benecaid, LONO Lending and Poolsafe. 


Peter Berczi, MBA - Co-Founder

Co-Founder of LONO, CEO of Benecaid, a health benefits company, and was previously the Founder and CEO of North Direct Response (now Sitel), a global leader in outsourced customer care.  He was also previously SVP of IT at Rogers Communications.  He sits on the boards of In-The-Chat, Benecaid and LONO.


Carly Gouweloos, MBA - Executive Manager

With 7 years of experience in the art and design industry complemented by a strong consulting background and an MBA in Innovation and Entrepreneurship, Carly acts as the overseer and guide through LONO's Fine Asset Lending services.

Contact Carly at

Bruce Simpson - Development Manager

Bruce’s 30 years of start-up and Customer Management started at Bell, before he co-founded North Direct Response (ClientLogic, now Sitel) and is currently a Partner at SwitchGear where he has been accelerating the performance of Sales and Service teams for 15+ years.

Contact Bruce at


Rebecca Schwebel, MA - Partner Development

Rebecca has a keen knowledge of primary and secondary art markets, working in the auction industry, and managing private collections. With over 10 years of experience in the arts in Toronto and New York, she develops new partnerships and client relations at LONO.

Contact Rebecca at